Drake who recently graced the cover of Gentlemen’s Quarterly in the US has ran into some unexpected trouble with his native community during the promotion of his second album, Take Care. Drake known to many as ‘Drizzy’ kicked off the weekend with the arrival to two musics videos from the album. The first being his landmark collaboration with Rihanna titled ‘Take Care’, which returned the favour of the ‘What’s My Name’ feature. The video to ‘Take Care’ is carefully finished with stunning motion pictures and overall good cinematography.
What caused a stir, was the second video. ‘HYFR’ (which is acting as the current urban radio single) which stands for ‘Hell Yeah, F*cking Right!’, opens with a young Drake dancing and saying “Mazel Tov.” After a dose of baby Drake and brief stop by temple, the party really kicks off. Although in terms of creative direction, both of the videos have been a huge improvement for Drake when creating a visual art form for his music. Notably members of the Jewish community slammed the video which shows Drake getting drunk at synagogue and throwing a wild bar mitzvah party - whilst the lyrics roll over discussing the rapper having open sexual relationships with several women.
Moments after the video had circulated on the internet, people took to twitter to express their opinion ’creativity aside, scenes as such at a temple of worship is fowl mannered’. Although Drake states that he is Jewish, it’s understandable why so many people have disapproved the ‘HYFR’ video. Lady Gaga ran into similar trouble through her use of religious props in the video to ‘Judas’, but was later dismissed as tasteful art. Critically I suggest that maybe the need for such a controversial music video is their to support the weak track, ‘HYFR’. In all honestly ‘HYFR’ which features Lil Wayne isn’t the most impressive cut off the sophomore album - I’m still waiting for the videos to the more victorious tracks such as ‘Crew Love’ and ‘Make Me Proud’.
What are your thoughts on Drake’s ‘HYFR’ video - should people be getting offended?
@MoQazalbash, Entertainment Writer