Well, it’s official, the renown US fashion retailer and LA sun-kissed, Forever 21 has finally secured a spot on London’s Oxford Circus, and in adherence to the brand’s expansion strategy, it is set to open an amazing flagship store there this Autumn. This isn’t however the label’s first time in the UK fashion market as Birmingham was lucky enough to welcome the arrival of a store last November.
The UK fashion market is a notoriously difficult market to break and succeed within and as Forever 21 offers affordable fast fashion items which mainly target fashion-conscious youths, it means that it is has an even bigger task as it is battling for market share against strong competitors in the form of Zara, H&M, River Island, and Topshop.
Question is, who will be the face of Forever 21 in the UK? Surely an appropriate British style icon is needed to promote the brand further! Who do you think would be the best fit? * Forever 21 was also responsible to bring E!’s Keeping Up With The Kardashians star Kendall Jenner to fame as she served as the face of the brand in the US for spring. See more online http://www.forever21.com